Retail
Developing assets, track user behavior, and assist in art direction for several well known brands online
Mark & Graham
Working under the art direction of famed Bay Area designer, Jennifer Morla, I assisted with the Williams-Sonoma startup brand Mark & Graham. An e-commerce driven business, Mark & Graham focuses on the art of the monogram and personalization of goods, ranging from gifts, apparel, home goods, and more. Most of my focus with the brand is with catalog creation and production, while the other part is helping create speciality designed assets for the web with Jennifer and the M&G in-house team. Whether it is special landing pages, campaigns, e-mails, assisting Jennifer with product graphic designs, I am the right hand to Jennifer's creative direction for the brand.
My work with Mark & Graham ranged from catalog creation & production, product design, brand management, and web assets.
Kohls.com
In the today's world, retail online shopping has boomed in the United States and keeps increasing every year. During my time at Kohl's, the company was just starting to increase their online presence by expanding their website and e-mail operations. Along with a few small teams of designers, copywriters, and e-commerce production team, I helped with the design execution of Kohls.com. Ranging from daily production design needs for daily to seasonal assets, I worked with merchandise, art directors, copywriters, and project managers to drive sales and create department and seasonal stories to help the customer find their yes.
In between daily production and concept design, I would design banner ads called Spotlight Banners to help highlight certain products to draw the customer. By providing art direction for assets to be shot or using existing images and the help of my copywriting team, I would help tell a story for the customer to be a part of. These would live about a product assortment. Below are various examples that were once live on the site.
My work at Kohl's ranged from homepage, department pages, banner assets, and e-mail design on both the production and concept level.
